The Simple Airtable + Zapier Stack We Use to Run Paid Creative Production

We use a lean, repeatable stack for managing UGC at scale:

– Airtable: Tracks every asset
– Zapier: Moves data, triggers Slack updates
– Frame.io: For versioning and feedback
– Slack: Internal approvals
– Meta Ads Manager: Deployment + performance feedback

When a creator uploads, the asset flows through Airtable, Slack, Frame, and into testing. Every ad is tagged by funnel stage and mapped back to outcome metrics. Weekly, we double down on what wins and cut what doesn’t.

It’s simple. It works. And it scales.