How to Build a UGC System That Doesn’t Suck (And Actually Converts)

How to Build a UGC System That Doesn’t Suck (And Actually Converts)

UGC works — but most brands do it badly. Low energy, low intent, zero structure.

Here’s our framework:

1. Narrative > freestyle. Give creators a script or structure, not a blank slate.
2. Follow the funnel: Hook → Problem → Product → Proof → CTA.
3. Film in volume. Capture 12–15 angles, hooks, and snippets per shoot.
4. Remix + test. Don’t guess what works — let the data pick the winners.

UGC doesn’t convert because it’s “authentic.”
It converts because it’s engineered to sell, and looks authentic.

⸻