Hey — this is my long-form bio.
I wrote it to give you a deeper sense of who I am, what I believe, and how I’ve arrived at this point in my life and work.
This isn’t a press blurb or an agency highlight reel. It’s the real thing. If you’re here, I assume you’re curious about the person behind the work.
So let’s begin from the start.
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Early Life: Pressure Creates Focus
I grew up between Toronto and Chicago—two cities that couldn’t be more different, but that both shaped me in their own way.
My family didn’t come from wealth. In fact, quite the opposite.
I grew up watching people I loved navigate financial stress, unpredictable circumstances, and limited options. But they did it with resilience, grace, and this quiet work ethic that still humbles me to this day.
Nothing was handed to me, and while that might sound like a cliché, it’s important context.
The lack of safety net made every decision feel sharper. I couldn’t afford to be vague about what I wanted, even when I didn’t know what that was yet.
What I knew—early and viscerally—was that I didn’t want to live on anyone else’s terms.
I wanted freedom, in the truest sense: the freedom to choose my work, set my pace, and create something that couldn’t be taken from me.
I didn’t grow up around entrepreneurs. But I did grow up around builders. People who turned pressure into motion. That’s where this started.
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Academia: A Tool, Not a Destiny
I studied at the University of Toronto, where I earned my BA, and later moved on to complete both a Master of Public Policy and a Master of Science in Computer Science at the University of Chicago.
Originally, I planned to go to law school.
It felt like the most logical next step: a prestigious career, a structured path, the illusion of certainty. But the more I learned about that world, the more I realized it didn’t align with how I wanted to operate.
It wasn’t the mental rigor I resisted—it was the rigidity.
The idea of playing gatekeeper games for decades in hopes of maybe, one day, reaching a version of success that I didn’t even want in the first place.
So I pivoted.
I explored software, then entrepreneurial finance, and eventually found myself staring down the tech world not as an outsider, but as a participant.
That exploration wasn’t linear—it was filled with late nights, brutal lessons, and the occasional stroke of luck. But I knew one thing for sure: I didn’t just want to work in business.
I wanted to build one.
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First Taste of the Real Game
My first startup was a fintech SaaS product. It didn’t work.
We launched too early, picked the wrong market, and tried to do too much with too little.
But that failure was worth more than any degree.
It taught me how to think in probabilities. How to kill my darlings. How to separate noise from signal.
Most importantly, it taught me what not to do.
I realized that starting something isn’t the hard part. Making it survive long enough to matter is.
I needed leverage. I needed speed. I needed feedback loops that moved faster than an enterprise sales cycle.
That insight set the stage for my next move.
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The Pivot to Marketing (And Mastery)
In 2021, I joined a SaaS company as their Marketing Manager, leading growth and performance for a product in a competitive space.
This is where I got my hands dirty.
I learned how to scale acquisition systems, how to write landing page copy that converts, how to run cold traffic profitably, and how to make brand strategy talk to performance data.
But what fascinated me most wasn’t the metrics—it was the psychology.
What makes someone stop scrolling? Click? Buy? Stay?
And how do you engineer that at scale?
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Why DTC?
By 2023, I had a choice: double down on SaaS, or shift into direct-to-consumer.
I chose DTC for one reason: speed of iteration.
In SaaS, you build for months and sell for quarters.
In DTC, you launch creative on Monday and know what’s working by Tuesday afternoon.
The feedback loop is immediate, the impact is tangible, and the creative requirements force you to get ruthlessly clear on what you’re selling and why it matters.
That pace suited me. And I had developed the operator muscle to turn it into something more.
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Building Eliteheight: The Agency I Wish Existed
When I looked around the DTC performance space, I saw a lot of mediocrity.
Agencies selling templated media buying. Lazy creative. No ownership. No skin in the game.
Brands were spending six or seven figures with partners who couldn’t explain a single variable of their own funnel.
So I built the opposite.
Eliteheight Consulting was founded to be the best Meta Ads agency in the market—not the biggest, not the loudest, but the sharpest.
We combine high-performance Meta Ads strategy with UGC-powered creative systems and clean backend operations.
We don’t just run ads. We build acquisition engines.
That’s the difference.
We’ve helped brands in skincare, wellness, supplements, and apparel unlock profitable scale at speed. Some doubled revenue in 90 days. Others went from break-even to 30% net profit in under a quarter.
But beyond results, what we’ve built is a mindset:
Think deeper. Move faster. Execute cleaner.
That’s the culture here—and that’s why our clients stay.
What I Believe
I operate by a simple principle:
Good market + hard work = great results.
Most people overcomplicate the game. They hide behind busywork. Or they chase trends with no durability.
I’m interested in building systems that compound—creatively, financially, and operationally.
Whether I’m scaling an ad account, auditing a funnel, or redesigning a service offering, I ask:
Where’s the leverage? Where’s the inefficiency? What’s the high-ROI input everyone else is ignoring?
That way of thinking isn’t just how I work. It’s how I see the world.
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Marketer or Builder?
The truth is, I’m both.
I understand the technical levers of paid media and the emotional levers of consumer behavior.
But I also know how to architect systems, train teams, and build processes that remove me from the day-to-day.
Marketing is how I grow.
Operations is how I scale.
And everything I do is driven by the same force: the desire to create something that lasts.
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What’s Next?
Right now, I’m focused on growing Eliteheight into a category-defining agency.
Not just by results—but by how we think, how we operate, and how we set the standard for modern performance marketing.
Long-term, I want to build ventures that shape industries.
Whether through media, software, or education, my goal is the same: revolutionize the market, and be the best at what I do.
That might sound audacious. But I’ve never been interested in playing small.
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